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Website Optimization Marketing Manager - SEO & CRO

Skills
A/B TestingDigital MarketingKeyword ResearchLanding PagesLead GenerationMarketing AnalyticsSearch Engine Optimization
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor's degree in Marketing, Online Commerce, Business, or related fields
  • 7+ years of digital marketing experience specifically in SEO and CRO in a tech, B2B, or SaaS-based company
  • Proven SEO experience and strong understanding of digital technologies
  • Experience with web tools such as CMS (WordPress), A/B testing tools (VWO), site analytics (Google Analytics), and business intelligence tools
  • Well-versed in technical aspects of running a website (e.g., UX, SEO, domain management, HTML/CSS/JavaScript)
  • Strong project management and problem-solving skills
  • Ability to adapt and thrive in a fast-paced growth organization
  • Strong analytic approach to problem-solving and understanding data-driven impact

Day to day

  • Manage all SEO and CRO activities including keyword strategy, link building, technical optimization, and landing page tests to increase traffic and generate high-quality leads for sales teams
  • Collaborate with marketing, martech, and product teams as well as external partners
  • Design effective customer journeys and generate high-quality leads for the sales team
  • Design and implement data-driven experimentation/test frameworks to optimize marketing funnel from awareness to conversion

Hiring process

  • Please contact careers@g-p.com for any necessary accommodations during the interview process