Writer / Digital Marketing Specialist
Skills
ManagementEmail StrategyLaw FirmsLinkedinMarketing AnalyticsOptimizationPage Layout
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience with HubSpot and broader marketing tech stack
- Strong email strategy and funnel architecture skills
- Ability to write excellent copy quickly with little AI assistance
- Experience with analytics platforms and reporting dashboards
- Comfort working independently in a remote collaborative team
- Fluent in Monday.com Slack and managing information from multiple sources
- Experience managing LinkedIn paid media and targeted campaigns
- Basic graphic design skills for social media images
Nice to have
- Detail-oriented
- Self-directed
- Collaborative
- Analytical
- Ownership-minded
- Strong communicator
Day to day
- Design and execute end-to-end digital marketing campaigns including email nurtures digital funnels webinars paid media and full-funnel reporting.
- Own HubSpot email strategy by mapping journeys building workflows setting triggers and writing or briefing campaign copy.
- Create clear persuasive content across newsletters social media website pages sales collateral and post-event follow-up while collaborating with marketing sales and product teams.