Company Mission

Company values

• AnewHealth is hiring a Marketing Automation Specialist responsible for managing email marketing campaigns and automation to establish, grow and strengthen client relationships, primarily targeting healthcare professionals.. This role collaborates with the Marketing team and cross-functionally to support Sales and Account Management throughout all stages of the business development, sales, and relationship management life cycle. You will be responsible for creating, executing, managing and evaluating digital email outreach and automation. This is an opportunity to work with a high-growth company to help strengthen the brand and gain valuable experience in the healthcare industry. Maintain, execute and build email marketing automation campaigns via Salesforce Marketing Cloud (Pardot). Evaluate and report on campaign performance to stakeholders. Consult with stakeholders to create journeys through Salesforce Marketing Cloud Account Engagement Studio. Identify trends and insights, proactively make recommendations to drive engagement and overall success of digital campaigns. Create custom landing pages, forms and surveys for a variety of audiences. Manage UTM link creation process, tracking and execution. Evaluate current state of Salesforce Marketing Cloud (Pardot) and provide recommendations on opportunities for enhanced email marketing strategies, rules and system structure. Maintain an organized information architecture across projects, campaigns, naming conventions, etc. Serve as a regular content editor for WordPress sites. Identify continuous improvement opportunities across digital strategies.