GOAT Group represents the leading platforms for authentic sneakers, apparel and accessories. Operating four distinct brands–GOAT, Flight Club, Grailed and alias–GOAT Group has a global community of over 50M members across 170 countries.

GOAT Group

 Lead and optimize Google Ads campaigns, focusing on Shopping and Paid Search ads.  Implement A/B testing and collaborate with Product Marketing to enhance campaign performance and ROI.  Manage and optimize Google Shopping and PMax campaigns, working closely with Google partners.  Maintain and improve product feeds through GMC, collaborating with Growth Analytics for continuous optimization.  Contribute to quarterly roadmap execution via Asana, ensuring alignment with OKRs and project milestones.  Partner with international marketing teams to support global buyer and seller acquisition strategies.  Collaborate with SEO teams on integrated initiatives to optimize web performance and content marketing efforts.  Monitor and analyze campaign performance, budget allocation, and KPIs; provide actionable insights to drive continuous improvement.  Assist in managing the performance marketing budget, and contributing to sustainable growth strategies. 

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