Senior Performance Marketing Specialist
Skills
AdvertisingGoogle AdsGoogle SearchInterpreting DataKey Performance IndicatorsMarketing AnalyticsMarketing Budget Management
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2+ years of hands-on experience with Google Shopping
- 2+ years of overall experience in Google Ads management
- Strong proficiency in Excel and analytical skills to assist in interpreting data effectively
- Experience in the economics of Google Search and Shopping
- Proven project management skills; monitoring project progress and ensuring things are moving forward
- Excellent communication skills with the ability to collaborate effectively across teams
- E-commerce, marketplace, or online retail experience preferred
Day to day
- Lead and optimize Google Ads campaigns, focusing on Shopping and Paid Search ads
- Implement A/B testing and collaborate with Product Marketing to enhance campaign performance and ROI
- Manage and optimize Google Shopping and PMax campaigns, working closely with Google partners
- Maintain and improve product feeds through GMC, collaborating with Growth Analytics for continuous optimization
- Contribute to quarterly roadmap execution via Asana, ensuring alignment with OKRs and project milestones
- Partner with international marketing teams to support global buyer and seller acquisition strategies
- Collaborate with SEO teams on integrated initiatives to optimize web performance and content marketing efforts
- Monitor and analyze campaign performance, budget allocation, and KPIs; provide actionable insights to drive continuous improvement
- Assist in managing the performance marketing budget, and contributing to sustainable growth strategies