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The world’s largest first-party data company for insights, activation & measurement

Market researchData AnalysisAnalyticsAdvertising
Company overview

About Dynata

At Dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact. With industry-leading responder accuracy, reliability, and commitment to continuous improvement, Dynata is the trusted foundation for smarter decision-making. We serve more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, and corporate customers in North America, South America, Europe and the Asia-Pacific region. Learn more at www.dynata.com.

Purpose

Mission and direction

Dynata is the world’s largest first-party data and insights platform, providing trusted, high-quality respondent data that helps businesses understand audiences, measure impact, and make smarter decisions. Its services support market research, media, advertising, consulting, and corporate clients with reliable data solutions across global markets, enabling precision insights and continuous improvement in decision-making and campaign performance.

How they work

Company values

  • Accuracy
  • Reliability
  • Continuous improvement
  • Customer focus
  • Inclusion
  • Integrity