Embarque

 Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.  Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.  Reviewing and optimising the design and content of all online assets including the company website and social media pages.  Planning and control of the digital marketing budget and spend by allocating budgets to different channels.  Using A/B testing to optimise digital marketing performance.  Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.  Planning and executing viral marketing campaigns across a range of social media platforms. 

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