SEO Specialist
Skills
Analytical SkillsDigital MarketingDriving PerformanceKeyword ResearchMarketing Budget ManagementOptimisingPossess Strong Analytical
What the job involves
The main requirements, responsibilities and hiring steps.
Day to day
- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities
- Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey
- Reviewing and optimising the design and content of all online assets including the company website and social media pages
- Planning and control of the digital marketing budget and spend by allocating budgets to different channels
- Using A/B testing to optimise digital marketing performance
- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
- Planning and executing viral marketing campaigns across a range of social media platforms