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Company overview

About Jolie Beauty

Jolie Beauty is an independent alternative cosmetics brand built for the unapologetic. Born in the UK and inspired by gothic, metal, and counter-culture communities, we create high-performance makeup that blends dark aesthetics with commercial scalability. From cult viral launches to officially licensed collaborations with global music icons, Jolie Beauty sits at the intersection of alternative culture, innovation, and serious business growth.

Purpose

Mission and direction

Jolie Beauty is an independent cosmetics brand creating bold, high-performance makeup inspired by alternative culture. The brand combines dark aesthetics with commercial growth, delivering innovative products, viral launches and licensed collaborations that resonate with customers seeking expressive beauty and distinctive brand identity.

How they work

Company values

  • Boldness
  • Creativity
  • Innovation
  • Commercial focus
  • Authenticity
  • Agility
  • Ambition