Growth & Performance Ecommerce Marketing Manager
Skills
ShopifyBundlingContract Research OrganizationInterest RatesKeyword ResearchLanding PagesManagement
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- At least 3 years hands-on DTC ecommerce performance marketing experience
- Proven experience managing Meta Ads Google Ads and TikTok Ads
- Experience running TikTok Shop advertising campaigns
- A structured testing methodology you can confidently explain
- Experience managing substantial advertising budgets
- Strong Shopify experience including merchandising and landing page creation
- Experience using Klaviyo or a similar CRM platform
- Strong knowledge of Google Search Shopping Performance Max and remarketing campaigns
- Experience using GA4 and marketing attribution platforms
- Strong commercial and analytical thinking
- Experience using AI tools to improve marketing workflows and reporting
- Experience implementing AI-powered creative workflows using tools such as Figma Make Weave or comparable platforms
- Excellent communication and organisational skills
- Confidence working independently within a fast-moving founder-led business
Nice to have
- Analytical
- Proactive
- Commercially driven
- Independent
- Organised
- Fast-moving
Day to day
- Own paid acquisition across Meta Google and TikTok with a focus on profitable growth and disciplined testing
- Build and optimise lifecycle marketing campaigns in Klaviyo to improve retention repeat purchases and customer lifetime value
- Improve Shopify conversion performance through landing pages merchandising CRO and data-led website enhancements
- Coordinate campaigns across paid media CRM ecommerce and creative to deliver launches across UK USA and EU markets