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Numerator is a global data and tech company capturing proprietary, zero-party consumer data from millions of households.

Market researchData AnalysisArtificial IntelligenceB2B
Company overview

About Numerator

Numerator is a data and tech company bringing speed and scale to market research. Numerator blends first-party data from over 1 million US households with advanced technology to provide unparalleled 360-degree consumer understanding for the market research industry that has been slow to change. Headquartered in Chicago, IL, Numerator has more than 5,400 employees worldwide. The majority of Fortune 100 companies are Numerator clients.

Purpose

Mission and direction

Numerator is a data and technology company that transforms market research with first-party consumer data, advanced analytics, and scalable AI-driven insights. By combining household-level behavioral data with modern machine learning, it helps leading brands and retailers understand consumers faster and more deeply, enabling smarter decisions across the market research and consumer intelligence space.

How they work

Company values

  • Innovation
  • Customer Focus
  • Collaboration
  • Speed
  • Scale
  • Continuous Improvement