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Pioneering Synthetic Relationships: Character AI Agents as a growth channel.

Artificial IntelligenceEntertainmentGamingAdvertising
Company overview

About Saga

Saga AI Labs is pioneering Synthetic Relationships: Character AI Agents as a growth channel for IP, entertainment, and brands. A Character AI Agent is an autonomous digital actor with a real personality. It interacts with audiences continuously, creates content, drives engagement, and participates in digital economies on behalf of the IP it belongs to. Not a chatbot. Not an avatar. A character. We partner with studios, publishers, and rightsholders to bring iconic IP to life across the surfaces where audiences already spend their time. Our work spans gaming, entertainment, sports, and consumer brands, with characters that perform, promote, create, and eventually transact wherever fans are. Saga AI Labs is led by a team of multi-exit founders with deep experience across AI, blockchain, gaming, and consumer platforms.

Purpose

Mission and direction

Saga AI Labs builds synthetic relationships through Character AI Agents that help studios, publishers, rightsholders, and brands turn iconic IP into living digital companions. The company develops infrastructure for autonomous, personality-driven agents that engage fans, create content, drive growth, and enable agentic commerce across entertainment, gaming, sports, and consumer brands.

How they work

Company values

  • Innovation
  • Creativity
  • Partnership
  • Scale
  • Responsibility
  • User engagement