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We help food & beverage brands understand why people buy.

MarketingAdvertisingB2BFood
Company overview

About Schaefer

Schaefer is the only buyer psychology consultancy dedicated to the food & beverage industry. We help brands understand why people buy—then turn that insight into marketing strategies that drive sales. Our work supports marketing, brand, and growth leaders across CPG, manufacturing, foodservice, private equity, and every corner of the food & beverage value chain. Schaefer maintains a 98% client retention rate and has been named as a Top U.S. Market Research Company (2025, 2024, 2023), and a Top Marketing Strategy company (2025, 2024, 2023) by Clutch.

Purpose

Mission and direction

Schaefer is a buyer psychology and paid media consultancy focused exclusively on food and beverage brands. The company combines proprietary audience research with performance-driven creative and marketing strategy to help clients in the food and beverage value chain convert insights into measurable sales growth.

How they work

Company values

  • Performance-driven
  • Insight-led
  • Fast iteration
  • Client-focused
  • Creative rigor
  • Collaboration
  • Brand consistency