Vypr logo
Remote company profile

Vypr remote work and careers

Better Decisions, Winning Products

SaaSAnalyticsB2BResearch
Company overview

About Vypr

Description: Vypr is the worlds leading Product Intelligence Platform, enabling companies to understand their target consumers with fast, cost-effective insight – helping them make better decisions, for winning products. More than an ordinary research panel, Vypr is built on Behavioural Science and Agile principles, turning decision-making into a science, with data-driven product optimisation. Every week, we test 1000's of products with consumers: providing effective tools and techniques – built on data and behavioural science – that deliver cost-effective, fast, reliable, and consumer-led intelligence to improve purchase intent and accelerate product performance. From initial concepts, product names, branding, and packaging to ingredients, colourways, pricing, and marketing messages, the anatomy of every product is different and it can be difficult to decipher what is driving purchase intent. Vypr’s technology connects your products to consumers like never before. We break down every element of new and existing product propositions into their constituent parts; testing their relative contributions to purchase intent with 1000s of consumers via smartphone, both online and in-store. Our panel is representative of the UK population. Within 48 hours, you’ll see – light as day – what is holding back a product and have the power to dial-up/down features to maximise impact on shelf, in-store, and online.

Purpose

Mission and direction

Vypr is a leading provider of product intelligence, leveraging behavioral science to help companies optimize their products and better understand consumer preferences. By transforming decision-making into a data-driven process, Vypr accelerates product development and enhances market performance.

How they work

Company values

  • Agility
  • Caring
  • Driven
  • Candid