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Good for your bumπŸ‘ Great for the world 🌏 100% bamboo & recycled TP πŸ’š 50% of profits donated to help build toilets 🚽

eCommerceRetailB2CSustainability
Company overview

About Who Gives A Crap

Who Gives a Crap is one of the fastest-growing eCommerce businesses in Australia, now also operating in the US and UK. The company sells forest-friendly toilet paper, paper towels and tissues, and donates 50% of profits to help build toilets for people in need. To date, the company has donated over $8 million AUD to charity partners including WaterAid, Sanergy, Lwala Community Alliance, Shining Hope For Communities, iDE and WaterSHED. It operates as a fully distributed business with team members working remotely across six time zones and four continents.

Purpose

Mission and direction

Who Gives A Crap is a purpose-led consumer eCommerce business selling eco-friendly household essentials such as toilet paper, tissues and paper towels. The company combines direct-to-consumer retail with social impact, donating a significant share of profits to fund clean water and sanitation projects for communities in need. It operates as a certified B Corp with a strong commitment to sustainability, innovation and measurable global good.

How they work

Company values

  • Purpose-led
  • Sustainability
  • Impact-driven
  • Innovation
  • Collaboration
  • Inclusivity
  • Customer focus
  • Accountability