How Remoteville checks and expires listings
Head of Growth Marketing
Skills
BudgetingBusiness InsightsBusiness IntelligenceCascadeCreative AgenciesDTCData Science
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven experience leading acquisition strategy across full funnel marketing
- Strong background in DTC growth and commercial performance management
- Experience setting forecasts and allocating performance budgets
- Ability to identify scale and optimise new channels and partnerships
- Skilled in using BI tools and data science insights for decision making
- Experience managing creative strategy and external agencies
- Leadership experience developing direct reports and coaching teams
Nice to have
- Data-driven
- Commercially minded
- Strategic thinker
- Collaborative leader
- Creative mindset
- Analytical
Day to day
- Own the UK acquisition strategy across the full funnel to drive efficient growth and deliver commercial targets
- Lead conversion-led creative strategy for the UK and manage the external creative agency relationship
- Set the UK DTC new customer forecast and monthly performance budget allocation
- Identify and scale new local channels and partnerships to unlock incremental growth
- Use BI tools and data science insights to assess channel effectiveness and incrementality