RRemoteville
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Head of Growth Marketing

Skills
BudgetingBusiness InsightsBusiness IntelligenceCascadeCreative AgenciesDTCData Science
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Proven experience leading acquisition strategy across full funnel marketing
  • Strong background in DTC growth and commercial performance management
  • Experience setting forecasts and allocating performance budgets
  • Ability to identify scale and optimise new channels and partnerships
  • Skilled in using BI tools and data science insights for decision making
  • Experience managing creative strategy and external agencies
  • Leadership experience developing direct reports and coaching teams

Nice to have

  • Data-driven
  • Commercially minded
  • Strategic thinker
  • Collaborative leader
  • Creative mindset
  • Analytical

Day to day

  • Own the UK acquisition strategy across the full funnel to drive efficient growth and deliver commercial targets
  • Lead conversion-led creative strategy for the UK and manage the external creative agency relationship
  • Set the UK DTC new customer forecast and monthly performance budget allocation
  • Identify and scale new local channels and partnerships to unlock incremental growth
  • Use BI tools and data science insights to assess channel effectiveness and incrementality