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TIDAL logoTIDAL

Brand Design Director

Skills
Art DirectionBrandingDesign DirectionDesign ThinkingExecutive PresentationsGraphic DesignGraphics
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 8+ years of relevant Graphic Design or Art Direction experience
  • Deep understanding of Brand Creative/Marketing process
  • Experience communicating directly with Brand and Product Marketing partners
  • Build inspiration/concept presentations and mood boards for various concepts
  • Clear and concise communication skills for presentations
  • Ensure key Brand Creative gates/dates are met and lead cross-functional teamwork
  • Understand industry trends and creative landscape
  • Expertise in Adobe Creative Suite including Photoshop, Illustrator, InDesign
  • Familiarity with Figma, Premiere, and After Effects
  • Manage or mentor junior creatives while advancing individual assignments
  • Expertise in typography, composition, color, layout, design thinking, and content strategy
  • Art directing on photo and film shoots and in post production
  • Brief photographers and directors, and developing shot lists and art direction

Nice to have

  • Critical thinking
  • Creativity
  • Strategic thinking
  • Leadership
  • Mentorship
  • Problem-solving
  • Collaboration
  • Art direction
  • Design excellence
  • Communication skills
  • Knowledge of marketing processes
  • Typography expertise
  • Industry trends awareness

Day to day

  • Collaborate with studio creatives to develop innovative, on-brand solutions for TIDAL's story
  • Drive design excellence and collaboration across multiple projects to support the marketing strategy
  • Creatively direct and lead work with external partners to align with project expectations and TIDAL’s Brand standards
  • Concept ideas for product launches and marketing initiatives that translate product benefits to consumers
  • Develop compelling visual treatments, guide collaboration, and uphold design excellence to inspire audiences
  • Manage a small team and support individual and team growth

Hiring process

  • Submit a link to your portfolio along with any relevant passwords
  • Evaluation of relevant skills and experience
  • Interviews
  • Presentation of new ideas or seasonal concepts