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Business Marketing Manager
Skills
Analytical SkillsB2B MarketingBusiness InsightsBusiness-To-BusinessCampaignsDigital MarketingEmail Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 6+ years of relevant B2B marketing experience
- Proven success as a growth marketing manager
- Startup or performance marketing mindset
- Experience with influencer partnerships affiliate marketing and owned channels
- In-depth knowledge of B2B marketing in the UK
- Experience with CRM Salesforce events marketing and email marketing
- Advanced analytical skills and data-informed decision making
- Strong organisation and ability to manage multiple projects
- Ability to analyse data into actionable insights
- Excellent communication and interpersonal skills
Nice to have
- Analytical
- Commercially minded
- Organised
- Collaborative
- Experimental
Day to day
- Owns full-funnel UK and Ireland marketing plans across growth channels experiments field events and demand generation campaigns
- Leads local activations including case studies customer speaking engagements and community meetups to build demand
- Partners with Product and Marketing teams to sharpen targeting messaging and local content while tracking performance for senior leadership
- Runs structured experiments and applies analytical rigour to improve go-to-market strategy and business impact