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Campaign Design Lead
Skills
Computer ScienceDevopsAcceptance TestingData AnalyticsDatabasesEmerging TechnologiesOps
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in marketing business computer science or related field or equivalent experience
- 7+ years in direct response with data analysis and campaign audience development across direct mail email and digital
- Proven experience with relational databases and strong analytical skills
- Expertise in MS-SQL Unica Campaign Salesforce Data Cloud and Microsoft Excel
- Unica Campaign Designer or Salesforce Data Cloud Consultant Certified or willing within 12 months
- Knowledge of Adobe Workfront and Azure Dev Ops preferred
- Demonstrated success in project management
- Ability to handle multiple projects and priorities while mentoring others
- Ability to think creatively to achieve desired results
- Excellent written and verbal interpersonal skills and ability to work in a project-oriented diverse team environment
- Leadership experience leading direct reports and or project teams preferred
- Experience with Salesforce Marketing Cloud a plus
Nice to have
- Creative
- Analytical
- Collaborative
- Mentoring
- Project-oriented
- Cross-functional
Day to day
- Consult on audience design and list selection strategies across assigned business segments using Unica Campaign and Salesforce Data Cloud
- Drive marketing objectives by overseeing analyst work, coaching team members, and shaping new technology requirements
- Build and optimize complex audience selection logic, review QA before go-live, and support cross-functional initiatives and issue resolution
Hiring process
- Resume required to apply
- TruStage may use an AI screening tool
- Recruiters review screening score and application
- Candidates may opt out of AI screening
