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Campaign Design Lead

Skills
Computer ScienceDevopsAcceptance TestingData AnalyticsDatabasesEmerging TechnologiesOps
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Bachelor's degree in marketing business computer science or related field or equivalent experience
  • 7+ years in direct response with data analysis and campaign audience development across direct mail email and digital
  • Proven experience with relational databases and strong analytical skills
  • Expertise in MS-SQL Unica Campaign Salesforce Data Cloud and Microsoft Excel
  • Unica Campaign Designer or Salesforce Data Cloud Consultant Certified or willing within 12 months
  • Knowledge of Adobe Workfront and Azure Dev Ops preferred
  • Demonstrated success in project management
  • Ability to handle multiple projects and priorities while mentoring others
  • Ability to think creatively to achieve desired results
  • Excellent written and verbal interpersonal skills and ability to work in a project-oriented diverse team environment
  • Leadership experience leading direct reports and or project teams preferred
  • Experience with Salesforce Marketing Cloud a plus

Nice to have

  • Creative
  • Analytical
  • Collaborative
  • Mentoring
  • Project-oriented
  • Cross-functional

Day to day

  • Consult on audience design and list selection strategies across assigned business segments using Unica Campaign and Salesforce Data Cloud
  • Drive marketing objectives by overseeing analyst work, coaching team members, and shaping new technology requirements
  • Build and optimize complex audience selection logic, review QA before go-live, and support cross-functional initiatives and issue resolution

Hiring process

  • Resume required to apply
  • TruStage may use an AI screening tool
  • Recruiters review screening score and application
  • Candidates may opt out of AI screening