How Remoteville checks and expires listings
CRM Lead, CenterWell Marketing
Skills
Data AnalyticsEvolutionHealthcareMarketing AnalyticsMotorsMulti-Channel MarketingOmni-Channel Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in Marketing Business Communications or related field or 4+ years relevant experience
- 5+ years in lifecycle retention or customer engagement marketing
- 2+ years leading agile teams or cross-functional pods
- Strong understanding of omni-channel marketing and journey orchestration
- Experience with marketing automation platforms and CRM tools
- Excellent facilitation prioritization and problem-solving skills
Nice to have
- Healthcare experience
- Insurance experience
- Regulated industry experience
- NBA familiarity
- CDP familiarity
- Agile marketing exposure
Day to day
- Define and lead the strategic vision for customer lifecycle marketing across onboarding retention and engagement.
- Build integrated multi-channel journeys across email direct mail SMS app web and assisted channels to drive personalization and measurable growth.
- Use data-driven insights experimentation and performance analysis to optimize journeys offers and future engagement strategy.
- Partner with product analytics and channel leaders to embed advanced personalization and next best action frameworks across touchpoints.
- Drive priorities risks and execution within agile pod structures while influencing cross-functional stakeholders to deliver business outcomes.
Hiring process
- Virtual pre-screen via HireVue
- Recorded interview review
- Potential next-round interviews