CRO Copywriter

Skills

AdvertisingAnalytical SkillsCopywritingDirect Response MarketingEditingLanding PagesMarketing

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

3+ years of direct-response or conversion-focused copywriting experience with a proven portfolio of results
1+ year of hands-on experience using generative AI tools in a professional marketing context
Deep knowledge of CRO principles A/B testing methodologies and data analysis
Proficiency in prompt engineering to create on-brand persuasive and contextually relevant copy
Analytical and experimental mindset with a passion for using data to find what works
Familiarity with AI-powered testing platforms dashboards and analytics tools such as Google Analytics
Exceptional editing skills and meticulous attention to detail
Ability to thrive in a fast-paced environment managing multiple projects and adapting quickly

Nice to have

Analytical
Experimental
Detail-oriented
Fast-paced
Collaborative
AI-first mindset

Day to day

Write persuasive headlines CTAs landing page copy and email sequences that improve conversion rates
Use generative AI tools to produce drafts variants and optimized content for digital channels
Partner with CRO experts to design launch and analyze high volume A/B tests while refining copy from performance data

Hiring process

Click Apply and take the first step

Company

Why this team might suit you

Mission, benefits, values and useful company context.

Mission

Renowned for its commitment to fostering a dynamic and supportive workplace, Puffy takes pride in its certification as a 'Great Place to Work'. This prestigious acknowledgment coupled with the numerous awards we have received underline our reputation as a distinguished place to work. Founded in 2016, Puffy is a celebrated direct-to-consumer mattress and bedroom company operating across the U.S. and Canada. With a profound reputation for inventing mattresses that offer the sensation of sleeping on a cloud, Puffy is on a mission to redefine comfort and transform sleep experiences worldwide. This unwavering dedication to delivering premium sleep solutions and innovation has made Puffy one of the most popular online mattress brands in the U.S. The inception of Puffy sprang from a simple, child-like curiosity: "What would it feel like to sleep on a bed of clouds?" This wonder led to the creation of the Puffy Mattress. What sets us apart is our groundbreaking Cooling Cloud™️ technology that epitomizes the feeling of sleeping on a cloud. Proudly manufactured in the USA, Puffy embodies the philosophy of avoiding salesmen and markups, with the aim to deliver better sleep straight to your door.

Benefits

Monthly performance bonuses
Medical dental and vision insurance
Generous PTO
Public holidays
AI-native tool stack
Remote first
Learning and development
International collaboration
Leadership retreats
Wellness memberships
Networking events

Values

Renowned for its commitment to fostering a dynamic and supportive workplace, Puffy takes pride in its certification as a 'Great Place to Work'. This prestigious acknowledgment coupled with the numerous awards we have received underline our reputation as a distinguished place to work. Founded in 2016, Puffy is a celebrated direct-to-consumer mattress and bedroom company operating across the U.S. and Canada. With a profound reputation for inventing mattresses that offer the sensation of sleeping on a cloud, Puffy is on a mission to redefine comfort and transform sleep experiences worldwide. This unwavering dedication to delivering premium sleep solutions and innovation has made Puffy one of the most popular online mattress brands in the U.S. The inception of Puffy sprang from a simple, child-like curiosity: "What would it feel like to sleep on a bed of clouds?" This wonder led to the creation of the Puffy Mattress. What sets us apart is our groundbreaking Cooling Cloud™️ technology that epitomizes the feeling of sleeping on a cloud. Proudly manufactured in the USA, Puffy embodies the philosophy of avoiding salesmen and markups, with the aim to deliver better sleep straight to your door.