CRO Manager
Skills
ShopifyAnalytical SkillsConsumer GoodsContract Research OrganizationConversion RateCustomer JourneysLanding Pages
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Proven CRO track record at a high-growth DTC brand
- Strong understanding of UX principles and conversion drivers
- Hands-on experience with A/B testing tools and analytics platforms
- Confident using AI tools for insights pages copy and analysis
- Comfortable with Shopify and ecommerce funnel mechanics
- Strong analytical skills and a rigorous test-driven approach
- Bias for shipping and learning fast
Nice to have
- High-growth mindset
- Data driven
- Fast paced
- Collaborative
- Commercially minded
Day to day
- Own the conversion rate optimisation roadmap across the full on-site funnel with a strong focus on measurable impact
- Use AI to accelerate research hypothesis generation test creation and result analysis across the CRO workflow
- Design run and analyse A/B and multivariate tests for landing pages product pages and checkout to improve conversion
- Build landing pages and test variants quickly using AI tools and data-driven iteration to remove friction and lift UX
- Work closely with growth creative and design teams to report clearly on performance and iterate fast