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Data Scientist
Skills
Computer ScienceAnalyticsData AnalyticsData ScienceData VisualizationMarketing ScienceMedia Evaluation
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Master’s Degree or Ph.D. in Data Science Operations Research Psychometrics Marketing Science Finance (Bio)Statistics Econometrics Computer Science Applied Mathematics or another quantitative field
- Proficient writing Python R (modeling) and SQL Spark (data) working with Pandas StatsModels PYMC TensorFlow Pytorch Spark ML sklearn numpy and related packages
- Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality
Day to day
- Work on a cross-functional team to help implement high-impact data-driven solutions to address business challenges in the vehicle brand marketing teams
- Apply advanced data-driven modeling techniques to inform decision making and solve complex business problems
- Performing exploratory and targeted data analyses
- Undertake preprocessing of structured data
- Monitor and sustain model effectiveness
- Present complex information using data visualization techniques
- Work with diverse technical teams and provide data and analytical insights to ensure project deliverables fulfill business needs and timing
- Possessing contextual business knowledge and functional domain expertise in the advertising and media space showing a proven ability of using data analytics and insights to add revenue and business-impacting value in this via audience selection and behavioral engagement
- Possess familiarity with marketing media measurement techniques including MMM MTA unified attribution ROAS level testing and various industry measurement media platforms
- Exhibiting a perspective of constrained curiosity asking why and suggesting experimentation to drive incremental impact
- Exhibiting the ability to tell a succinct data-driven story in any forum and tailor delivery to a wide range of stakeholder levels from analyst to senior executive
