Digital Data Product Analyst

Skills

D2CDigital StrategyGoogle AnalyticsAdobe AnalyticsClickstreamCustomer EngagementMedia Analytics

Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

Bachelor's degree in information systems business analysis or related field
5+ years of experience in data analysis business analysis product analytics or similar roles
Experience in digital and D2C environments with exposure to clickstream customer engagement and media analytics data
Experience with Adobe Analytics and Google Analytics
Strong skills in requirements elicitation process mapping and translating business needs into technical specifications
Ability to craft user stories acceptance criteria and high-quality product and data documentation
Strong understanding of data stewardship including data quality lineage metadata management and responsible data use
Excellent communication skills with technical and business stakeholders
Collaborative mindset with ability to influence without authority and drive alignment across cross-functional teams
Strong analytical toolkit including SQL Python and data querying tools
Working knowledge of data modeling ETL ELT pipelines and cloud data platforms such as Snowflake Databricks and AWS

Nice to have

consumer-first mindset
curious
critical thinker
structured problem-solver
collaborative
comfortable with ambiguity

Day to day

Serve as a bridge between business stakeholders analytics teams and data management groups to align data work with strategic goals.
Collect clean and analyze data from multiple sources to uncover trends patterns and actionable insights that guide decision making.
Elicit document and manage business functional and non-functional requirements while supporting testing validation and continuous improvement.

Company

Why this team might suit you

Mission, benefits, values and useful company context.

Mission

Choosing a digital partner is about more than capabilities — it’s about collaboration and character. Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments. At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations. Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale. Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact. We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition. At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward.

Values

Choosing a digital partner is about more than capabilities — it’s about collaboration and character. Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments. At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations. Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale. Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact. We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition. At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward.