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CyberArk logoCyberArk

Digital Marketing Manager

Skills
Ad ServingCampaignsContent SyndicationDigital MarketingDigital StrategyMarketing CampaignsPaid Media Advertising
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years of global experience with hands-on execution, implementing digital strategy, build, and management of multi-channel digital marketing campaigns
  • B2B marketing experience desired. SaaS experience and experience targeting developers audience - a big plus
  • Experience launching and optimizing campaigns on paid social platforms, like LinkedIn. Bonus if experience with Reddit, on email/automation platforms, and with media publications.
  • Experience running content syndication programs, multi touch programs, ABM programs
  • Strong understanding of enterprise-level marketing technology tools is needed (Tableau, Adobe Analytics, 6sense. Bonus if experience with Marketo, SFDC)
  • Ability to define strategic vision through data analysis, insights, and prioritization
  • Strong communication and interpersonal skills, and ability to collaborate with cross-functional teams
  • Have digital agency management experience
  • Ability to thrive in a dynamic, fast-paced environment

Day to day

  • Join CyberArk, a global leader in Identity Security, where you will play a pivotal role on our Paid media team. At CYBR, we face a dynamic and competitive Identity Security market, requiring us to transform on multiple vectors continuously. To maintain our competitive edge and execute our strategic vision, we align our operations to both run and change the business. Our mission is underscored by a commitment to uplevel transformation and executional rigor. The Digital Marketing Manager will be responsible for leading digital strategy and execution of multi-channel for global marketing campaigns. This role will work closely with the Paid Media Director, the other Digital Marketing Manager, the Solution teams, the Regional teams and the Partner team. You will manage the paid channels such as paid social media, content syndication, third party sponsorship, paid search and display programmatic.
  • You will own the development of the integrated digital strategy by channel including retargeting and omni channel strategy. You will lead the quarterly planning with the media agency and collaborate with Solution and Regional teams. You will set campaigns and tracking, run QA and provide insights for optimization. The opportunity is to significantly grow CyberArk’s new logo and to help the business reach global pipeline targets. The successful candidate should want to join a business in hyper-growth mode and look forward to driving innovative programs.