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Digital Marketing Manager
Skills
B2B2CPPC Bid ManagementPaid Media AdvertisingPaid Search CampaignsPaid Social MediaPay-Per-Click MarketingPerformance Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 4+ years in performance marketing
- At least 2 years managing budgets of £250k+ annually
- Proven PPC management at scale
- Clear CPA reduction success story
- Google Ads and Meta Blueprint certified or equivalent expertise
- Strong lead generation funnel and sales process understanding
- Ability to translate performance data into actionable insights
- Solid SEO fundamentals
- Awareness of AI search impact
- Self-directed and comfortable with freedom and responsibility culture
Nice to have
- Self-directed
- Commercially minded
- Analytical
- Autonomous
- Results-focused
Day to day
- Own the entire digital performance engine for The Travel Franchise across PPC paid social and SEO
- Manage and optimise a substantial performance budget across Google Ads Microsoft Advertising Meta TikTok and LinkedIn
- Build strategy test campaigns kill underperformers fast and scale what works while translating data into clear commercial insights
Hiring process
- Apply now with your CV and a brief cover note covering three things: your biggest CPA reduction success story with the actual numbers
- The largest PPC budget you have managed and what results you delivered
- Why you are ready to leave agency or corporate life for something with real autonomy