Remote Digital Marketing Specialist Job in United States Voyager Sopris Learning

Who you are

• BA/BS in Marketing, Communications, or a related degree, or equivalent experience required.
• 3-5+ years of experience in digital marketing analytics, with hands-on experience using Marketing Automation tools and SFDC.
• Working knowledge of HTML and experience creating web and email templates.
• Proven ability to manage multiple projects in a fast-paced environment.
• Excellent verbal and written communication skills, with a strong understanding of performance marketing KPIs.

Desirables

• Pardot certification
• Marketing Cloud certification

What the job involves

• Provide support for execution of digital marketing campaigns, including email and social media management.
• Manage and deploy email marketing campaigns, including A/B testing and optimization.
• Develop and optimize digital campaigns across various channels such as display ads and paid social advertising.
• Project manage digital marketing assets including campaign landing pages and banners.
• Measure and report on the effectiveness of marketing campaigns to optimize strategies and achieve goals.