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Digital Marketing Specialist
Skills
Digital MarketingGoogle AnalyticsHTMLMarketingPardotQAQCSalesforce Marketing Cloud
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- BA/BS in Marketing, Communications, or a related degree, or equivalent experience required.
- 3-5+ years of experience in digital marketing analytics, with hands-on experience using Marketing Automation tools and SFDC.
- Working knowledge of HTML and experience creating web and email templates.
- Proven ability to manage multiple projects in a fast-paced environment.
- Excellent verbal and written communication skills, with a strong understanding of performance marketing KPIs.
Nice to have
- Pardot certification
- Marketing Cloud certification
Day to day
- Provide support for execution of digital marketing campaigns, including email and social media management.
- Manage and deploy email marketing campaigns, including A/B testing and optimization.
- Develop and optimize digital campaigns across various channels such as display ads and paid social advertising.
- Project manage digital marketing assets including campaign landing pages and banners.
- Measure and report on the effectiveness of marketing campaigns to optimize strategies and achieve goals.