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Direct Response Copywriter
Skills
Art DirectionBriefsCTRCoachingManagementCreative BriefsCustomer Data
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years writing performance ads for Facebook and Instagram specifically
- Personal experience on accounts with $500K+ in tracked Meta ad spend
- Portfolio of real ads personally written and verifiable in the Meta Ads Library
- Performance data available for ads such as CTR CPA ROAS or revenue attributed
- Deep fluency in hooks mechanisms objections proof and buyer psychology
- Experience in info-product coaching online education agency-services or ecommerce
- Able to write multiple complete ad scripts in a single session
- Highly fluent in English at native or near-native level
- Can execute an angle brief without repeated explanation
Nice to have
- Scroll-stopping hooks
- UGC script experience
- Talking-head scripts
- B-roll voiceover scripts
- High-ticket offer experience
- Uses AI efficiently
- Strong research process
- Swipe file habit
Day to day
- Write direct-response Facebook and Instagram ad scripts that stop the scroll and drive clicks
- Turn creative briefs and strategic angles into finished ad copy including hooks body copy and CTAs
- Produce UGC-style scripts static ad copy short-form variants and landing page support as needed
- Work in a fast-paced testing environment where volume iteration and speed matter more than polished brand copy
Hiring process
- Portfolio submission with 3 FB ads personally written
- Provide brand and offer type for each ad
- Explain what each hook was designed to do
- Include any available performance data
- Share live ad links screenshots or a Google Doc
- Successful applicants move to a call with Head of Marketing
- Writing assessment follows after the call