Director of Brand & Communications
Skills
Software As A ServiceAward SubmissionsCustomer SuccessInterest RatesJournalismMarketing AnalyticsMarketing Programs
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Bachelor's degree in Marketing Communications Journalism Business or related field
- 5+ years of B2B marketing communications content marketing or brand marketing experience in enterprise software or SaaS
- Proven success developing integrated marketing communications strategies that increase brand awareness generate inbound demand and support revenue growth
- Exceptional writing editing storytelling and messaging skills for complex technical concepts
- Strong attention to detail and commitment to accuracy consistency and quality
- Expertise in content marketing website strategy SEO AEO GEO social media and digital marketing best practices
- Experience managing corporate websites editorial calendars and integrated content programs across the buyer journey
- Strong analytical skills with experience measuring marketing performance and optimizing campaigns using data and customer insights
- Proficiency with WordPress Google Analytics 4 Google Search Console SEMrush Canva or Adobe Creative Suite and Microsoft Office
- Excellent project management communication and cross-functional collaboration skills in a fast-paced environment
Nice to have
- Detail-oriented
- Strategic thinker
- Creative leader
- Analytical mindset
- Collaborative
Day to day
- Leads brand, content, creative, and digital communications strategy to raise awareness and generate qualified inbound demand
- Creates and optimizes high-impact written and visual assets across website, social media, executive thought leadership, and sales enablement materials
- Owns communication standards, visual consistency, and marketing performance measurement using modern tools and analytics