Founding Designer

Skills
CSSClinical OperationsCustomer ExperienceDesign ToolsEducational MaterialsFinancial ServicesFramer
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Broad designer with strong patient or customer experience judgment
  • Experience in lifecycle marketing member engagement patient education or high-consideration consumer decisions
  • Strong product UX and research instincts
  • Ability to map journeys structure information design flows and translate user insights into better experiences
  • Direct-response and growth design experience with measurable outcomes
  • Excellent visual design craft and message hierarchy
  • Experience building systems templates standards and workflows
  • Print digital and modern production fluency including direct mail email landing pages and vendor coordination
  • Fluency in contemporary design tools and strong opinions about AI-assisted creative workflows
  • Comfort directing outside creative talent and managing agencies or contractors
  • High agency low ego and comfort with complexity in regulated emotionally sensitive environments

Nice to have

  • High agency
  • Low ego
  • Comfort with complexity
  • Strong design taste
  • Clear communicator
  • Modern production fluency

Day to day

  • Define Leap’s patient-facing design standard across marketing onboarding education therapy support and reactivation to create a coherent credible and human experience.
  • Design the end-to-end member journey by mapping patient pain points and turning insights into clearer lower-friction experiences across awareness consult scheduling onboarding therapy support adherence and reactivation.
  • Build scalable design systems and production workflows including reusable patterns templates QA processes and AI-assisted standards across web email direct mail print swag educational materials and internal workflows.
  • Create high-performing direct-response creative for campaigns and landing pages that improve member activation by driving clarity trust conversion and action.
  • Act as a creative lead and hands-on maker who guides visual systems coordinates cross-functional partners and produces polished production-ready assets in a regulated healthcare environment.