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Freelance Website Copywriter / Content Strategist

Skills
B2CFigmaGraphic Design PrinciplesHandoverOnline CopyPresentationsSearch Engine Optimization
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • Strong track record of website copywriting across multiple industries
  • Experience writing for businesses with complex offerings
  • Ability to shift voice and tone while maintaining sharpness
  • Understanding of copy and design relationship
  • Experience working in or alongside design teams
  • Familiarity with SEO principles and search performance including AI-assisted search
  • Comfortable using Figma for content work
  • Ability to lead or contribute to content strategy workshops or messaging frameworks

Nice to have

  • Conversion-focused
  • Strategic thinker
  • Adaptable voice
  • Collaborative
  • Detail-oriented
  • Client-facing

Day to day

  • Create conversion-focused website copy that aligns with brand voice and client goals
  • Develop narrative and messaging strategy in collaboration with designers and present strategic recommendations
  • Produce low-fidelity wireframes and content outlines then refine SEO and AEO optimised copy through revisions to design handoff

Hiring process

  • Share hourly rates for copywriting and narrative & messaging strategy, including currency
  • Provide a short note on relevant web copy experience and seniority level
  • Submit a portfolio link or web copy examples