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Graphic Designer
Skills
ConsumerConversion RateCustomer AcquisitionInstagramLanding PagesMedia BuyingPaid Social Media
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 2+ years of graphic design experience for DTC or e-commerce brands
- Strong portfolio of paid social ads and performance-focused creative
- Experience designing for Meta TikTok Instagram and digital advertising
- Strong understanding of direct-response marketing and consumer psychology
- Ability to create clean modern conversion-focused designs
- Fast execution and ability to produce large volumes of creative
- Strong understanding of typography hierarchy and ad composition
- Experience with Photoshop Illustrator Figma Canva or similar tools
- Ability to take feedback and iterate quickly
Nice to have
- Detail-oriented
- Fast-paced
- Creative thinker
- Collaborative
- Adaptable
Day to day
- Design high-converting static ads for Meta TikTok Instagram and paid social campaigns
- Create performance-focused creatives optimized for CTR hook rate and conversions
- Develop ad variations for rapid testing and iteration
- Design graphics for landing pages email campaigns Amazon listings product launches and promotional campaigns
- Collaborate with creative strategists media buyers and video editors to build winning campaigns
- Turn UGC testimonials reviews and product benefits into compelling visual ads
- Research competitor ads and industry trends to identify winning creative styles
- Help maintain and evolve Afina's visual identity across channels
- Use AI tools and modern creative workflows to improve speed and output