Minimum 3 years of experience in designing email and mobile campaigns and writing effective and engaging copy rooted in industry best practices
Previous experience using email platforms such as Salesforce Klaviyo MailChimp Constant Contact etc and understanding of implementing modular creative and templatized email creative
A portfolio that demonstrates exceptional writing and conceptual thinking
Results focused detail-oriented problem solver
Proven ability to coordinate cross-functional team efforts
Broad knowledge of industry trends and emerging technologies that support CRM
What the job involves
This role is responsible for designing holistic email and mobile customer experiences for Driven Brands including graphic design elements for national sends and transactional journeys headline and body copy subject lines SMS messages and app push messages utilizing current industry best practices and a customer focused mindset
Utilize current email and mobile industry best practices to design assets for campaigns across multiple brands including Take 5 Oil Change Take 5 Car Wash Meineke and AGN
Partner with copywriter on compelling email and mobile marketing copy including headline and body copy subject lines SMS messages and app push messages to drive customer engagement
Assist in driving efficiencies and personalization through new email template structures in partnership with the DevOps team and introducing new dynamic content with the goal of creating better customer experiences
Collaborate and actively participate in brainstorming sessions with various CRM stakeholders
Communicate design requirements with DevOps team and provide deliverables
Independently manage and prioritize workload to meet project deadlines
Follow tone of voice and copy brand guidelines
Ideate AB tests for subject lines calls to action etc in partnership with CRM Managers
Leverage knowledge and inspiration from the B2C industry and competitive landscape to inform insightful ideas
Driven Brands™, headquartered in Charlotte, NC, is the largest automotive services company in North America, providing a range of consumer and commercial automotive needs, including paint, collision, glass, vehicle repair, oil change, maintenance and car wash.
Company values
Our culture inspires high performance and innovation, enabling our employees to go further, faster in their careers. With amazing people and great brands, we confidently look forward to exciting growth ahead, and believe in following the values that support this vision.