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Group Manager, Growth and Website Content
Skills
Software As A ServiceBusinessContract Research OrganizationEasily AdaptableLanding PagesMarketing AnalyticsOnline Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7+ years in content strategy web marketing growth content website content management or related field
- 2+ years managing people
- Experience developing and executing website content strategies that support acquisition conversion and storytelling
- Experience implementing AI-assisted content workflows or content automation systems
- Comfortable operating as a player-coach with direct content creation and editing
- Ability to identify user intent using qualitative and quantitative data
- Ability to connect brand and product frameworks to real user needs
- Knowledge of SEO and AEO-focused pages paid landing pages and product-related web experiences
- Working knowledge of SEO website CRO and paid acquisition
- Strong operational judgment with roadmaps briefs processes and quality control
- Strong people management and coaching skills
- Ability to meet in person for collaboration weeks if needed
- Ability to work independently manage multiple priorities and collaborate cross-functionally
Nice to have
- High-impact team leader
- Strategic judgment
- Cross-functional mindset
- Editorial excellence
- AI workflow savvy
- Operational discipline
Day to day
- Lead a small team of content marketers and turn growth strategy into clear website content plans that support acquisition conversion and product understanding.
- Own and prioritize content across websites and owned surfaces ensuring content is created maintained and aligned to different audiences product lines and growth motions.
- Work as a player-coach by contributing hands-on content creation and updates for high-priority cross-site and broader product-suite themes while partnering closely with Brand Product and Product Marketing.
