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Growth Marketing Coordinator

Skills
CampaignsEmail MarketingLanding PagesMarketing AnalyticsMarketing AutomationNewslettersPaid Media Advertising
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 2-3 years of experience in a marketing role (agency experience is a plus)
  • Experience working with inbound go-to-market (GTM) strategies is a must
  • Proficient in HubSpot’s marketing automation and sales tools
  • Experience with data enrichment and web scraping tools
  • Knowledge of managing paid social and search campaigns
  • Strong analytical skills with the ability to interpret data and derive actionable insights
  • Excellent written and verbal communication skills, with a knack for crafting compelling messages

Day to day

  • Play a crucial role in transforming inbound leads into marketing qualified leads (MQLs), signups, and loyal customers
  • Experiment with new strategies and tests to push marketing efforts to the next level
  • Oversee lead nurturing and email newsletters and work closely with the sales team to ensure a robust pipeline of potential customers