Growth Marketing Director
Skills
Software As A ServiceContract Research OrganizationCreative DevelopmentCustomer MarketingLanding PagesMarketing AnalyticsPerformance Marketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 10+ years in B2B growth marketing demand generation or performance marketing
- 5+ years managing and developing marketers
- Proven success driving measurable pipeline and revenue growth
- Deep hands-on expertise with Google Search and LinkedIn paid acquisition
- Experience with Meta strongly preferred
- Experience across lifecycle partnerships events website optimization CRO SEO and organic growth
- Strong analytical skills with SaaS growth metrics and reporting tools
- Comfortable using SQL spreadsheets GA4 HubSpot Salesforce or similar tools
- Passion for experimentation A/B testing and continuous optimization
- Strong messaging copywriting and conversion optimization skills
- Experience using AI to improve marketing productivity and decision-making
- Excellent communication organization prioritization and cross-functional influence
Nice to have
- Builder mindset
- Bias for action
- Scrappy
- Highly analytical
- Strong marketing instincts
- AI curious
- Collaborative
- Fast-moving
Day to day
- Build and scale Hatch’s demand generation engine to drive qualified pipeline and revenue growth.
- Lead a multi-disciplinary marketing team and agencies across paid acquisition partnerships SEO CRO lifecycle email webinars events and more.
- Analyze performance test new ideas and optimize channels messaging creative and conversion paths to improve business results.