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Growth Marketing Manager
Skills
Business InsightsCampaignsGoogle AnalyticsGrowth MarketingLanding PagesMarketing StrategyPaid Media Advertising
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3-5 years in growth marketing with management of paid media channels, including Meta and Google
- Ability to test and iterate on marketing strategies
- Strong analytical skills translating data into insights
- Proficiency with analytics tools like Google Analytics, Triple Whale/Northbeam, MMM, and incrementality testing
- Effective collaboration with cross-functional teams
Nice to have
- Visionary
- Innovative
- Motivated
- Collaborative
- Analytical
- Experienced in testing and optimizing
- Familiarity with top-of-funnel marketing
Day to day
- Manage performance marketing channels, with a primary focus on Meta and Google
- Optimize and report on channel performance, collaborating with agencies and freelancers
- Expand marketing reach into top-of-funnel channels like TV, YouTube, and Podcasts