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Head of Digital
Skills
E-CommerceAnalytical SkillsBudgetingCustomer Relationship ManagementDTCForecastingMarketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7-10+ years in growth digital strategy or performance marketing with P&L accountability in ecommerce or consumer
- Consulting background preferred with transition into growth or digital leadership at a DTC or consumer brand
- Deep working knowledge of Meta and Google with a track record of scaling profitably
- Strong command of CRO offer architecture lifecycle CRM strategy and experimentation design
- Experience managing direct reports contractors and agencies with clear expectations and measurable output
Nice to have
- Strategic
- Analytical
- Rigorous
- Cross-functional
- Executive communication
- AI-curious
- Resourceful
- Lean-environment mindset
Day to day
- Own the DTC growth engine and drive revenue plus contribution margin across acquisition conversion and retention
- Set strategy across paid media performance creative CRO and lifecycle and turn insights into repeatable growth systems
- Lead a cross-functional operating cadence with contractors agencies and internal tools to diagnose issues test solutions and deliver results