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Head of Digital
Skills
E-CommerceAnalytical SkillsBudgetingCustomer Relationship ManagementDTCForecastingMarketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 7-10+ years in growth digital strategy or performance marketing with P&L accountability in ecommerce or consumer
- Consulting background preferred with transition into growth or digital leadership at a DTC or consumer brand
- Deep working knowledge of Meta and Google with a track record of scaling profitably
- Strong command of CRO offer architecture lifecycle CRM strategy and experimentation design
- Experience managing direct reports contractors and agencies with clear expectations and measurable output
Nice to have
- Strategic
- Analytical
- Rigorous
- Accountable
- Creative partner
- Concise communicator
- AI curious
- Resourceful
- Lean environment
Day to day
- Own the DTC growth engine across revenue and contribution margin for a fast-growing beauty-tech brand.
- Set strategy across paid acquisition performance creative conversion and lifecycle to identify the highest-leverage growth opportunities.
- Build and run a disciplined operating system with testing cadence forecasting scorecards and cross-functional accountability.
- Manage contractor agency and internal partner relationships to translate analysis into repeatable growth outcomes.