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Head of Marketing
Skills
Analytical SkillsCoachingContract Research OrganizationInfluencer MarketingLanding PagesLead GenerationLeadership
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Strong experience in digital marketing and performance marketing
- Proven ability to lead manage and mentor international teams
- Deep knowledge of Google Ads and value based bidding
- Experience with lead generation conversion and funnel analysis
- Ability to use data driven decision making to improve ROI
- Comfort working closely with tech product and CRO teams
- Able to delegate hold people accountable and stay deeply involved
- Willing to collaborate seek approval and follow company processes
Nice to have
- Spreadsheet master
- Detail oriented
- Accountable
- Collaborative
- Analytical
- Results driven
Day to day
- Lead and manage a global paid media influencer and content marketing team to accelerate revenue growth
- Develop and execute multi channel marketing strategies that increase high quality leads and improve conversion rates
- Analyze performance data optimize landing pages and scale effective campaigns across Google Ads Bing Ads and partnerships