Head of Online Experience
Skills
ShopifyAnalyticsManagementInfrastructure ProjectsIntegrated CircuitsLanding PagesMicrosoft Surface
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years managing e-commerce or content-driven sites with measurable conversion impact
- DTC or specialty retail experience
- Hands-on Shopify expertise including theme architecture Liquid apps and Storefront API familiarity
- Proven conversion rate ownership with concrete results
- Analytics fluency with GA4 GTM attribution basics and A/B testing
- Experience managing content or creative contractors
- Comfortable working with AI assistance tools
Nice to have
- Hands-on Squarespace experience
- 3D or interactive product tooling
- Technical SEO depth
- Email or lifecycle marketing exposure
- Scaled web functions from startup to mature
Day to day
- Own the main e-commerce site as a product with clear accountability for conversion and growth.
- Lead the content team and coordinate web projects across Shopify and Squarespace storefronts.
- Improve site health performance and tracking while shipping new pages launches and optimizations quickly.
