Head of Online Experience

Skills
ShopifyAnalyticsManagementInfrastructure ProjectsIntegrated CircuitsLanding PagesMicrosoft Surface
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years managing e-commerce or content-driven sites with measurable conversion impact
  • DTC or specialty retail experience
  • Hands-on Shopify expertise including theme architecture Liquid apps and Storefront API familiarity
  • Proven conversion rate ownership with concrete results
  • Analytics fluency with GA4 GTM attribution basics and A/B testing
  • Experience managing content or creative contractors
  • Comfortable working with AI assistance tools

Nice to have

  • Hands-on Squarespace experience
  • 3D or interactive product tooling
  • Technical SEO depth
  • Email or lifecycle marketing exposure
  • Scaled web functions from startup to mature

Day to day

  • Own the main e-commerce site as a product with clear accountability for conversion and growth.
  • Lead the content team and coordinate web projects across Shopify and Squarespace storefronts.
  • Improve site health performance and tracking while shipping new pages launches and optimizations quickly.