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Head of Product-Led Growth

Skills
Software As A ServiceBusinessDesignFaxLanding PagesMarketingMessaging
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years SaaS experience with real PLG ownership
  • Hands-on A/B testing and experimentation
  • Excellent CRO fundamentals and strong design judgment
  • Highly independent autonomous and collaborative
  • Comfortable owning outcomes and revenue results

Nice to have

  • Scrappy
  • Data-driven
  • Action-oriented
  • Growth hacker
  • Independent
  • Collaborative

Day to day

  • Own the full product-led growth funnel from first visit through signup activation paid conversion and expansion
  • Design run and analyze A/B and multivariate experiments across landing pages pricing packaging onboarding and user journeys
  • Identify friction and create clearer segment-specific paths that improve revenue per visitor in a regulated SaaS environment