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Integrated Marketing Manager

Skills
Attendee RegistrationAudience SegmentationTrainingDigital MarketingEmail ClientsEmail MarketingIntegrated Marketing
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 4-5 years of proven experience as an Integrated Marketing Manager or similar role with a strong track record executing both email and web marketing strategies.
  • In-depth knowledge of email marketing platforms and best practices.
  • Familiarity with modern web and web-adjacent technologies like Webflow, Airtable, Notion, and Google Analytics.
  • Ability to use data analytics to drive email and web marketing strategies and optimize campaign performance.
  • Strong organizational and project management skills, with the ability to manage multiple tasks and deadlines effectively.
  • Excellent written and verbal communication skills, with a keen eye for detail and a creative mindset.
  • Ability to work independently and as part of a team in a fast-paced environment, adapting to changing priorities and requirements.
  • Familiarity with HTML/CSS for email template customization is a plus.
  • Experience in audience segmentation and personalized email marketing.
  • Strong problem-solving skills and the ability to think creatively to drive engagement and retention through email and web channels.
  • Ability to stay updated with industry trends, emerging technologies, and best practices to incorporate innovative strategies into email marketing efforts.
  • Web3 experience preferred.

Nice to have

  • Creative mindset.
  • Strong problem-solving skills.
  • Keen eye for detail.
  • Excellent written and verbal communication skills.
  • Organizational and project management skills.

Day to day

  • Develop and execute effective email marketing strategies that drive engagement and growth across Sui’s various audiences.
  • Manage and implement web best practices to ensure clear messaging and positioning across several web properties.
  • Collaborate closely with Content, Product Marketing, Design, Partner Marketing, Events, Developer Relations, and Communications teams to ensure cohesive and impactful communications.
  • Generate regular reports on email and web campaign performance and use data-driven approaches to inform and refine our strategies.
  • Manage and optimize the company's websites, ensuring they are up to date and on brand.