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Lifecycle Marketing Manager
Skills
Analytical SkillsAsanaCustomer AcquisitionCustomer Relationship ManagementData-Driven MarketingLead GenerationMarketing
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 3+ years in growth marketing lifecycle CRM consulting analytics or data-driven marketing
- Experience with user acquisition growth marketing lead generation and paid or owned acquisition channels
- Proven ownership of lifecycle programs from strategy through execution measurement and optimization
- Strong analytical skills with the ability to turn data into insights testing plans and recommendations
- Experience designing testing strategies running A/B tests and improving campaign performance
- Strong project management and organizational skills with minimal oversight
- Strong Excel skills and basic SQL for self-serve data pulls
- Familiarity with Braze or a comparable lifecycle platform and project management tools like Asana or JIRA
Nice to have
- Data-driven
- Strategic
- Collaborative
- Organized
- Commercially minded
Day to day
- Develop and execute lifecycle programs to re-engage lapsed and churned users through email push in-app and SMS
- Analyze cohort engagement and customer behavior data to uncover reactivation lead conversion and churn recovery opportunities
- Build test and campaign roadmaps in Braze and in-house tools while partnering with Product Creative Analytics and Finance to improve performance
Hiring process
- Submit application
- Consent to email phone and SMS communications
- Review and consideration by hiring team