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Lifecycle Marketing Manager
Skills
Analytical SkillsAsanaCampaignsCustomer Relationship ManagementGrowth-OrientedMarketingMarketing Campaign Management
What the job involves
The main requirements, responsibilities and hiring steps.
Day to day
- Develop and manage evergreen nurtures to drive adoption engagement and value from the moment prospect enters marketable universe to beyond post-sale
- Design personalized onboarding experiences that support various personas and segments across various channels (email in-app mobile)
- Develop foundational understanding of the customer journey and use that information to propose new optimizations personalization and A/B test to execute
- Identify key touchpoints and create targeted campaigns to enhance user experience immediate value realization and frictionless ongoing adoption
- Partner with creative team to create compelling content including emails & in-apps
- Regularly analyze results identify insights and provide performance updates to assess impact and inform recommendations
- Work closely with cross-functional partners across Analytics Growth Product Marketing and Customer Success