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Local SEO Lead
Skills
Content StrategyGoogle Search ConsoleKeyword ResearchOrganic GrowthSearch Engine OptimizationStructured DataGoogle Business Profile
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- Experience making local SEO bets and learning from results
- Strong understanding of local search at the query level
- Ability to build scalable SEO systems across categories cities and service areas
- Hands-on technical SEO knowledge including crawlability indexing internal linking and structured data
- Experience with Google Business Profile map pack optimization local citations NAP strategy and review signals
- Ability to write engineer-ready specs and collaborate with engineering product and marketing
- Comfort inspecting pages manually reviewing SERPs city by city building keyword maps and QAing page templates
- Ownership mindset and comfort working in a fast-changing environment
Nice to have
- Ownership mindset
- Fast-changing environment
- Hands-on operator
- Analytical thinker
Day to day
- Own local SEO strategy across priority verticals and markets for a fast-growing AI business platform
- Build scalable programmatic local page systems across city category and service combinations
- Lead map pack Google Business Profile and technical SEO initiatives to drive qualified demand
- Conduct keyword research competitor analysis and indexing reviews to improve performance
Hiring process
- Review SalaryGuide role context and compensation benchmarks
- Tailor resume to the exact JD
- Apply through SalaryGuide