Remoteville

Remote Manager Lifecycle Marketing Job in United States Anaconda, Inc.

Manager Lifecycle Marketing Anaconda, Inc.
A/B TestingCampaignsContent StrategyData AnalyticsJourney MappingMarket SegmentationMarketing CampaignsMarketing StrategyPerformance MetricsSMB
Mid-level (3-4 years)
United States


Anaconda is the world’s most popular and trusted Python/R platform for data science, machine learning, and AI.
400+ employees
Artificial IntelligenceData AnalysisSaaSEducation


Role




    What the job involves

    • Develop and implement strategies to improve SMB user and account retention
    • Create and optimize engagement campaigns across email in-app messaging and other channels to keep users active and satisfied
    • Design and execute initiatives to increase conversion rates from free users to paid subscribers
    • Conduct A/B testing and leverage data insights to improve conversion tactics and user experience
    • Identify and define target Ideal Customer Profiles for SMB customers
    • Analyze and map the SMB user journey to identify pain points and opportunities for enhancement
    • Track and analyze key performance metrics related to retention and conversion
    • Prepare regular reports to communicate insights and recommendations
    • Develop and execute a content strategy that supports retention and conversion goals
    • Collaborate with the content team to produce high-quality relevant content tailored to the SMB segment
    • Drive multimedia content initiatives to engage and educate users
    • Work closely with Product Engineering Sales Customer Success Marketing and other teams to drive user retention and conversion
    • Partner with external agencies and vendors to support lifecycle marketing initiatives

    Share this job

    Hide company

    More jobs at Anaconda, Inc.

    Company


    Company mission

    Anaconda, Inc. is the leading data science platform that empowers over 45 million users and organizations globally by providing enterprise-grade solutions for AI, machine learning, and data science. By championing open-source technologies, Anaconda helps users leverage these tools for groundbreaking research and innovative applications. The company fosters a vibrant community, promoting collaboration and accessibility in data science and AI.



    Company values

    • Open-source
    • Innovation
    • Community
    • Collaboration


    Company HQ

    Austin
    ;