How Remoteville checks and expires listings
Manager Lifecycle Marketing
Skills
A/B TestingCampaignsContent StrategyData AnalyticsJourney MappingMarket SegmentationMarketing Campaigns
What the job involves
The main requirements, responsibilities and hiring steps.
Day to day
- Develop and implement strategies to improve SMB user and account retention
- Create and optimize engagement campaigns across email in-app messaging and other channels to keep users active and satisfied
- Design and execute initiatives to increase conversion rates from free users to paid subscribers
- Conduct A/B testing and leverage data insights to improve conversion tactics and user experience
- Identify and define target Ideal Customer Profiles for SMB customers
- Analyze and map the SMB user journey to identify pain points and opportunities for enhancement
- Track and analyze key performance metrics related to retention and conversion
- Prepare regular reports to communicate insights and recommendations
- Develop and execute a content strategy that supports retention and conversion goals
- Collaborate with the content team to produce high-quality relevant content tailored to the SMB segment
- Drive multimedia content initiatives to engage and educate users
- Work closely with Product Engineering Sales Customer Success Marketing and other teams to drive user retention and conversion
- Partner with external agencies and vendors to support lifecycle marketing initiatives