Manager, Search
Skills
AdvertisingAnnual BudgetingBid ManagementBing AdsDigital MarketingGoogle AdsMarketing Campaign Management
What the job involves
The main requirements, responsibilities and hiring steps.
Requirements
- 5+ years in Digital Marketing with Performance Marketing experience
- Experience in clTV:CAC and/or ROAS environments
- Hands-on in-platform experience with Google Ads, Bing Ads, Apple Search Ads, bid management tools, and/or Search Ads 360
- Experience managing large annual budgets
- Expert understanding of optimization against CPA/cLTV/CPC
- Strong understanding of audience use in media
- Experience with analytics tools such as GA360, Looker, Excel
- Comfortable with executing testing practices such as A/B testing or incrementality testing
Day to day
- You will play a key role in managing WeightWatcher’s Paid Search investment, delivering both near-term and long-term business results.
- Focus will be on supporting Paid Search initiatives, data analysis, reporting, and project management globally.
- Your work will help improve and expand WeightWatchers' Paid Search presence, connecting new and returning customers with essential information during their wellness journeys.