Marketing Executive

Day to day

• Create and execute marketing campaigns for the brands within agreed timescales to identify new leads and attract new customers in order to meet the strategic marketing objectives
• Engage with your stakeholders to manage projects and campaigns to ensure deadlines are met
• In collaboration with the wider Marketing function understand the core proposition to oversee campaign content creation including design copywriting and proofing
• Track the success of campaigns ensuring they stay within budget while suggesting improvements where appropriate
• Use your analytical skills to evaluate the impact of marketing activities and build on successes or learn from failures
• Identify opportunities to enhance the marketing offering to stakeholders
• Share best practice within your team and serve as a role model
• Remain updated on market trends across both retail and wholesale insurance spaces
• Liaise with external agencies on agreed campaigns when appropriate
• Ensure adherence to the Group’s brand guidelines at all times