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Sumble logoSumble

Marketing Lead, Customer Campaigns and Experiences

Skills
Business InsightsCadence SoftwareCustomer MarketingDatabasesMicrosoft SurfaceSalesStarters
Role

What the job involves

The main requirements, responsibilities and hiring steps.

Requirements

  • 5+ years of B2B marketing experience ideally in GTM tech
  • Depth in customer marketing and community or events with end-to-end ownership of at least one function
  • Super IC operating style with prior scratch-built work and strong prioritization
  • Demonstrated AI fluency in real production workflows
  • Public speaking and on-camera comfort
  • Strong writing across customer stories social posts and executive ghost-writing
  • Highly organized with experience managing calendar budget and stakeholders
  • Fluent in HubSpot or Marketo Salesforce modern social tools and basic analytics

Nice to have

  • Strategic
  • Creative
  • Public-facing
  • Highly organized
  • Self-directed
  • AI-native
  • Collaborative

Day to day

  • Own customer advocacy programs including references case studies customer-led content video testimonials and customer speakers
  • Mine usage data and platform metadata to create first-party industry insights for reports social content and customer and prospect conversations
  • Run customer insights programs including structured interviews voice-of-customer synthesis and feedback loops into product sales and CS
  • Own the customer side of launches and announcements by lining up references drafting stories and securing quotes and stage presence
  • Build scalable systems such as CAB reference databases and advocate tiering to support growth without adding headcount
  • Lead event strategy end to end across hosted events self-hosted physical events and third-party sponsorships
  • Plan and execute budgets vendors speakers run of show lead capture and post-event follow-up with Sales
  • Develop a forward-looking 6-12 month event calendar and travel regularly for customers and events
  • Own Sumble's social presence across all channels with LinkedIn as the primary surface
  • Maintain a consistent editorial calendar and drive thought leader engagements through internal voices and external partners